There have been quite a few articles denouncing the recent “strong” women campaigns. According to these authors (here and here), strong is just code for skinny, and we’ve been duped into believing that strong might actually be a good thing. In the past decade, we’ve swung from one side of the pendulum (too skinny is in) to the other (anything goes). And any discussion to find a happy medium, such as strong, or even fit, is dismissed as playing into the hands of marketing execs and those mean “skinny girls.” Read more.
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